SEO ｜ Paid Ads ｜ Influencer Marketing

 

OVERVIEW

 

Koupon.ai is an AI-powered Amazon promo code discovery platform built to help people find real, verified deals. As the brand entered its first major U.S. growth cycle, Arc partnered with Koupon to strengthen its search visibility, optimize paid acquisition, and build an influencer engine ahead of the Black Friday & Cyber Monday season.

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I. SEO FOUNDATION & CONTENT ENGINE

 

Koupon’s early-stage website had strong product value but limited organic reach. Arc rebuilt SEO from the ground up—from technical infrastructure to content strategy.

 

We delivered:

 

Full-scope technical SEO audit & fixes (site architecture, indexing, page weight, internal linking).

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• Content system built around Amazon shopping intent (keyword research, content clusters, editorial guidelines).
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• On-page SEO optimization for all key landing pages.
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• Continuous publishing calendar targeting high-conversion seasonal queries.

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In the early phase, we observed healthier crawlability, broader ranking coverage across long-tail commercial queries, and more consistent impressions—all setting up the site for stronger performance in the upcoming 2025 Q4 cycle.

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II. PAID ADS: LANDING PAGE EXPERIMENTS TO DRIVE PERFORMANCE

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Koupon needed efficient paid acquisition in a competitive deals category. Arc redesigned and tested new landing pages—especially list-style “Best Deals” pages for specific categories —optimized for higher relevance and conversion intent.

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We delivered:

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• Concept + design of new LP formats tailored to Amazon deal seekers.
   

• Messaging, UX, funnel testing, and rapid A/B iterations.
   

• Integrated performance analysis across Google Ads and Meta.
   

Initial experiments showed higher engagement and clearer conversion signals, giving the brand actionable insights into what resonates with Amazon deal seekers and forming a reliable roadmap for future CPC improvements.

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III. INFLUENCER MARKETING

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Ahead of Q4, Arc built Koupon’s first influencer framework from strategy to execution.

 

We delivered:

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• Influencer selection using Arc’s internal CRM + additional sourcing for relevance and brand fit.
   

• Creative brief, content guidance, and messaging framework for smooth execution.
   

• Negotiation, coordination, and publishing oversight across top-tier creators.
   

The initial collaborations generated positive audience reactions and strong content formats that can be repurposed for future campaigns, giving Koupon a repeatable and scalable influencer model for the year ahead.

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CONCLUSION

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Although still in its early growth stage, Koupon.ai now has a durable performance foundation. Through structural SEO upgrades, thoughtful landing page experimentation, and a cohesive influencer program, Arc Brand Lab positioned the brand for sustainable momentum—especially heading into major retail moments in 2025.​